Hand holding a package of Chewits Juicy Bites candy, surrounded by colorful tulips in a garden.

Social Media

Strategy & Playbooks
Audience + channel strategy, content pillars, tone/voice, posting cadence, campaign roadmaps.

Content Production
Short-form video, photo sets, carousels, copywriting, UGC coordination, creator briefs.

Publishing & Ops
Calendars, approvals, asset management, scheduling, and tight reporting.

Analytics & Iteration
KPI dashboards, weekly performance reviews, test plans, and optimization.

Shipped 50+ posts/month across platforms for pro teams and brands (98% on-time).

Integrated performance analytics to improve project outcomes by ~25%.

Community campaigns that increased registrations and participation within months

  • A person holding a Tutuxa snack bar under a bridge with graffiti art on the pillar, and a body of water and trees in the background.

  • A DHL delivery person wearing a Santa hat is handling a yellow DHL parcel locker outside a building.

  • Young man outdoors holding socks and candy bar, smiling, with trees and sunlight in the background.

  • A person is holding a bag of Swedish Fish candy in front of the camera, with a woman smiling in the background.

  • Hand holding a package of Chewits Blue Raspberry Juicy Bites candies outdoors, surrounded by red and yellow tulips, with a grassy background and a building in the distance.